Centralised campaign operations replacing fragmented manual processes
Telecom
Campaign Operations Portal
Leading Mobile Operator
A web portal for managing mobile marketing campaigns with masking, user roles, and invoice workflows.
The Challenge
What needed to change
The operator needed a centralised platform to manage mobile marketing campaigns across multiple teams and stakeholders. Campaign creation, number masking, user access control, status tracking, and invoicing were handled through disconnected manual processes, creating operational friction and accountability gaps.
The Solution
What we delivered
We built the MAD Portal — a web-based campaign management system that consolidates campaign creation, masking configuration, role-based user access, campaign status tracking, and invoice management into a single platform. The portal gives operators and their agency partners a shared operational view of all campaign activity.
Deliverables
What was built
Campaign creation and management workflows
Number masking configuration and management
Role-based access control for operators and agency users
Campaign status tracking with approval stages
Invoice generation and management system
Reporting dashboards for campaign performance
Operational Value
Outcomes achieved
Clear accountability through role-based access and audit trails
Faster campaign turnaround with structured approval workflows
Reduced invoicing errors through integrated billing workflows
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